Size NorthAmerica – Serial measurement surveys acquire new body dimension data for the automotive industry
Measurements in the USA have been completed, now it’s the turn of Canada – and all the results of the Size NorthAmerica serial measurement survey should be available by the end of 2019. The survey is being carried out by Human Solutions of North America and Avalution GmbH. The acquired data is specially processed to match the requirements of the automotive industry.
Size NorthAmerica is the most extensive measurement survey project that has ever been carried out on the North American continent – around 18,000 people in total will have been measured with 3D body scanners by project completion. The test persons are scanned in different postures, wearing their underwear. The acquired data is stored anonymously and subsequently processed for the demands of the automotive and apparel industries. The socio-demographic data of the test subjects is also acquired.
Why is this survey taking place?
Body dimensions change over years – and the precise knowledge of human body shapes is indispensable, especially for the development of vehicles and apparel. The body measurements and proportions of the North American population have changed considerably in recent decades, as has the demographic structure of the USA and Canada. The anthropometric data and the standard sizetables that are currently available are based on older data, so they are outdated and can only help the apparel industry in a limited way. Decades of gradual changes have not been taken into account, so detailed, up-to-date information on specific target groups and market shares is simply not available. Size NorthAmerica is recording and documenting the body dimension changes that have occurred during the past decades – and this means that accurate, instructive and up-to-date information will soon be made available for the automotive industry’s product development in terms of safety, handling and comfort.
More information is available at www.sizenorthamerica.com
Contact
Tel.: +49 (0)631 343593 00
contact@human-solutions.com
How much can your product benefit from this?
Our leading experts will advise you without obligation.
